DD The paradigm shift is taking place ULTRAFLIX Th
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Ayyar: Let me share with you my personal story. When Facebook was introduced to me, I went to my daughter, who was a teenager at that time, and I asked her, ‘what is the difference between email and Facebook?’ So I was that — what shall I say? – ignorant, inept. And when I saw the opportunity in the digital world, it is huge, enormous and that is how this journey has begun. The way I am looking at it is this: As a company, one does not have a choice [but to be engaged in digital endeavors]. Make use of it, learn the tricks of digital. The more you learn, the more energized one feels. And bring it into the organizational model and culture — remembering why do you exist? If you make that as a center, which includes your customer, you will succeed — at least, that’s my view.
[i ]My Insert : I would ask 'What's the difference between Watching a new movie on UltraFlix and the movie theater?"[/i]
http://knowledge.wharton.upenn.edu/article/fa...tal-world/
yyar: If you take the so-called half-empty view for a minute — I’ll call it a negative view — if you take that as a view, you will think about, ‘how do I defend my enterprise against the people who are going to take away my business, my customers?’ And if you think of it as half-full, you will be full of energy trying to think of, ‘how do I become the aggressor, attacker? How do I become the asymmetrical competitor who generates greater value for my clients, who takes the business away from the competition? And as a result, generates greater value to shareholders?’
So it’s a mindset. In the digital game, do you want to be the person who is defending because you started as an analog business or do you want to leverage the strength that you have built as a result of the analog business, and become the aggressor in the digital world?