They must have raked in a whole lot of sales in 11 days time ... which means a lot of Revenue accumulated up front. The $99.99 deal equates to 20 months worth of sales at "1 Title for $5 a month for each user" ... which is how the company conservatively estimates their Revenue Growth.
It wouldn't be a Special if it wasn't limited. I'm sure there will be other Specials offered in the future ... maybe a Super Bowl Special. But whenever the next Special appears, there will be that many more 4K consumers.
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