Most of the energy drinks and recovery shots are i

Most of the energy drinks and recovery shots are impulse buys. There is little need for advertising as seen on site is the best way those drinks sell. Here's what's great. HJOE is in these locations and they are competing with 5HE as well as Monster Energy, two of the most recognizable names in the business. I also think the bright yellow cans and cool designs just add to the impulse buying. I've also seen them next to Coca Cola and 5HE, which makes it easy to find. Remember, Walgreens has them in circular tubs right by the register and how many times has HJOE refilled those? Dozens and dozens. Each location will place them based upon counter space or, if a good distributor, based upon their recommendations. The most important thing to remember is they are in hundreds of locations and spreading and are beginning to compete with the big boys. Phase one of the HJOE operation is well underway. Phase two is a little tougher and just as critical to their success and that is financial disclosure. I think Veal will come up with something Q 1 of 2016.