why I maintain 1 million easy EOY The Streaming Se
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Despite all these efforts, Roku doesn't have the best-selling TV platform. Those honors go to Apple TV and to Google's $35 Chromecast dongle. But Roku likes to cite an NPD study—which Roku itself commissioned—that says its set-tops account for more streaming hours in the United States than Apple TV, Chromecast, and Fire TV combined.
In other words, Roku's users are more active, and that's largely because of the channel store.