I'm thinking hjoe s strategy is to get as much product on shelves as possible before they do any real advertising . That way when people hear about it they can find it . It does not do any good to advertise it on big scale if it is not readily available. I think that's when Larry the cable guy comes in big. Knowing part of giterdone profits goes to help wounded military dogs will probley be used in a big way. Just my guess
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