RHINEBECK, N.Y., Dec. 21, 2015 (GLOBE NEWSWIRE) -- Phoenix Marketing International (http://phoenixmi.com/), a global marketing research firm, today revealed new insights from the company's mobile insights platform, mXP . When asked, "How much do you plan to donate to charitable causes this Holiday Season?" 32% of respondents say they plan to make smaller donations ranging from $1-49. Individuals were also asked about the types of organizations where their giving will be directed. Charities focusing on families and children took the lead, with 36% of respondents saying they would choose this kind of charity to donate to. Food banks and shelters were a close second at 32%. In addition to the giving amounts outlined above the research uncovered the following:
- Those undecided on the amount they will give make up 24% of responses.
- 13% say they will donate $50-99, and 12% saying they will not donate at all. Percentages fall well under 10% as the donation amount climbs.
- Of those planning on making small donations (1-49$), 41% of respondents were under the age of 35, 47% were between the ages of 35 and 54,and only 11% of small donations are coming from people over 55.
- Only 12% of donors under the age of 35 will be giving $350 or more. Older Americans (56%) between the ages of 35 and 54 will give $350+ with 55+ trailing behind at 33%.
- Only 13% of women said they don't plan on donating this year while 17% of men said they wouldn't be.
In addition to charities focusing on families and children as well as food banks and shelters the data revealed around other categories included:
- Respondents were least likely to donate to human rights charities coming it at a mere 7%.
- Of those with more to donate (salaries of 100k+ a year), 40% said they will be donating to families and children in need, 36% said food banks and shelters, and 28% said religious charities would be on their list.
- Of those making under $25,000 a year, families, children and food banks took the top two rankings at over 60% combined, with 21% of these respondents saying they intend to donate to animal welfare this holiday season.
About mXP
mXP, powered by SessionM, is a suite of mobile products that include Phoenix's best-in-class market research methods, vertical industry expertise, and advanced analytics. mXP products provide access to an extensive network of on-the-go consumers, sourced from 100+ million mobile device users and among a coalition of 1,700 integrated mobile apps. mXP provides marketers with insights quickly, acquiring more than 275,000 responses each day, allowing for accelerated delivery of decision-making information and answers to business critical questions.
Kristin Johnson,
