Ultraflix missing the masses in awareness. Everyone knows

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Ibringit
Ultraflix missing the masses in awareness.
Everyone knows Netflix and has heard of Amazon.

BUT..Does the avg person or couple sitting in their living room know about Ultraflix?
I guess no.I have seen and heard nothing.
Picture common consumer at home with just enough $ for a cheaper(on sale) 4k tv and some rental $ that used to go to redbox or even Netflix etc.
How are they being told about Ultraflix?
Why is Ultraflix not reaching out to the masses (at home in their living room) at an important time in the start up (and 4k TV sales season) but instead letting the TV manufacturers do it and that's if you happen to walk into a 4k TV store and the salesman knows about Ultraflix or you see a Ultraflix demo running.

Wife heard last night a friend just bought a 4k tv,so I said let her know right now about Ultraflix and the deals that are running.
Her friend responded within 5 minutes---"Sweet".So apparently she didn't know about it.

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