Several points you are missing The 99/99 deal i
Post# of 96879
The 99/99 deal is developing many things here
consumer habit....they will get used to watching movies from UF on a regular basis
return customer..........after their bank of 99 movies is gone they will continue to rent movies from UF
Brand awareness.....after watching movies on UF people will be talking about UF on social media, work place, friends and family
just to name a few