This is what I was saying in a previous post in regards to grassroots marketing in the motorsports arena. We are not going to get Travis Pastrana or Ricky Carmichael right out of the gate but with local sponsorship's from the distibutors we may see the next Travis Pastrana sporting the RMHB logo and drinking one of their drinks. Monster started small like this and now is a major player in most sports venues.
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