DALLAS, TX--(Marketwired - Dec 17, 2015) - Parks Associates announced research today reporting 25% of OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months. Only 7% of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months, compared to 22% of consumers with above-average viewing on all platforms, including computers and mobile devices.
Parks Associates and industry executives from AirTies Wireless Networks, Comcast, Gracenote, Lynx Technology, Sling TV, and TiVo will examine the roles of multiscreen use and OTT consumption in driving service upgrades during CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer , January 6-7 at CES® 2016 in Las Vegas. The session "Cloud-based CE and Virtualization" will examine changes in CPE product design and deployment as the OTT, broadcast, and pay-TV worlds converge in a virtual space.
"Evolving usage habits around multiscreen viewing are shaping all aspects of the industry, including service delivery, content production, and the devices consumers use to access content," said Brett Sappington , Director of Research, Parks Associates. "Today, one-third of broadband households that own three or more connected devices state that they are likely to upgrade their broadband service in the next 12 months. These high-speed connections will enable improved experiences, encouraging consumers to spend even more time with connected entertainment."
Sappington will moderate the "Cloud-based CE and Virtualization" session at 1:10 p.m. on January 6, with the following speakers:
- Scott Boyarsky, Vice President, Product Development and Planning, Comcast
- Bulent Celebi, Co-Founder and Chairman, AirTies Wireless Networks
- Rich Cusick, General Manager, Video, Gracenote
- Jim Denney, VP of Product Management & Strategy, TiVo
- John Driver, CEO, Lynx Technology
- Ben Weinberger, Senior Vice President, Chief Product Officer, Sling TV
CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer will be held in the Venetian Hotel, Level 4, Room Marcello 4501. Sponsors of CONNECTIONS™ Summit include Cirrent, F-Secure, Affinegy, AirTies, Alarm.com, Carrier, CSS Corp, EVRYTHNG, Greenwave Systems, Icontrol Networks, MivaTek, NXP, PlumChoice, Radialpoint, ROC-Connect, Support.com, ULE Alliance, Vivint, WeatherBug Home, and Zonoff.
For information on CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113. Follow the event on Twitter at @CONN_Summit and #CONNSummit16. During CES, visit Parks Associates at booth # 70,959 in the Sands. Registration for CES is at www.cesweb.org .
Registered CES media can request a press pass for CONNECTIONS™ Summit at http://www.parksassociates.com/connsummit-press-request . Contact Holly Sprague, hsprague@gmail.com , to meet with an analyst.
About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features two days of panel discussions on the smart home, Internet of Things (IoT), and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and innovative business models.
Parks Associates will host CONNECTIONS™ Summit on January 6-7, 2016, in the Venetian Hotel, Level 4, Room Marcello 4501, during CES, which runs January 6-9 in Las Vegas. Follow the event on Twitter at @CONN_Summit.
During CES, visit Parks Associates at booth # 70,959 in the Sands. For information about CONNECTIONS™ Summit , contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com .
Holly Sprague Parks Associates 720.987.6614 hsprague@gmail.com
