DGAP-PVR: adidas AG: Release according to Article

adidas AG 10.12.2015 11:45 Dissemination of a Voting Rights Announcement, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Notification of Major Holdings 1. Details of issuer adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany 2. Reason for notification Acquisition/disposal of shares with voting rights Acquisition/disposal of instruments Change of breakdown of voting rights X Other reason: Increase of proxy for voting rights attached to shares 3. Details of person subject to the notification obligation Name: City and country of registered office: FMR LLC Boston United States of America (USA) 4. Names of shareholder(s) holding directly 3% or more voting rights, if different from 3. 5. Date on which threshold was crossed or reached 02.12.2015 6. Total positions % of voting % of voting rights total of total number rights attached through instruments both in % of voting to shares (total (total of 7.b.1 + (7.a. + rights of of 7.a.) 7.b.2) 7.b.) issuer Result- 3,27 % 0,00 % 3,27 % 209.216.186 ing situat- ion Previo- 3,07 % 0,00 % 3,07 % / us notifi- cation 7. Notified details of the resulting situation a. Voting rights attached to shares (Sec.s 21, 22 WpHG) ISIN absolute in % direct indirect direct indirect (Sec. 21 WpHG) (Sec. 22 WpHG) (Sec. 21 WpHG) (Sec. 22 WpHG) DE000A1EWWW0 6.842.201 % 3,27 % Total 6.842.201 3,27 % b.1. Instruments according to Sec. 25 Abs. 1 Nr. 1 WpHG Type of Expiration or Exercise or Voting Voting instrument maturity date conversion rights rights in period absolute % Total % b.2. Instruments according to Sec. 25 Abs. 1 Nr. 2 WpHG Type of Expiration Exercise or Cash or Voting Voting instrume- or maturity conversion physical rights rights nt date period settlement absolute in % Total % 8. Information in relation to the person subject to the notification obligation Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.). X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity: Name % of voting % of voting rights Total of both rights (if at through instruments (if (if at least least held 3% or at least held 5% or held 5% or more) more) more) FMR LLC % % % Fidelity 3,01 % % % Management & Research Company FMR LLC % % % Pyramis % % % Global Advisors Holdings Corp. Pyramis % % % Global Advisors, LLC FMR LLC % % % Pyramis % % % Global Advisors Holdings Corp. Pyramis % % % Global Advisors Trust Company 9. In case of proxy voting according to § 22 Abs. 3 WpHG Date of general meeting: Holding position after general meeting: % (equals voting rights) 10.12.2015 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany Internet: www.adidas-group.com End of Announcement DGAP News-Service ---------------------------------------------------------------------------