$RDAR on watch, nice news this week! RAADR, Inc. R
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The company aims to create more effective communications with shareholders, focus its energy on selling its Software as a Service (SaaS) subscriptions, and improve brand recognition with this new relationship.
Phoenix, AZ, Dec. 01, 2015 (GLOBE NEWSWIRE) -- RAADR, Inc. (RDAR), a technology and software development company that monitors cyber bullying and social media platforms through its artificially intelligent proprietary web-based application, has retained i-Business Management, LLC as an external provider for investor and public relations. This retainer will allow the company to devote its time and energy to further product development and sales.
Joshua Slate, technical writer for i-Business Management, commented, “We intend to help RAADR improve their existing communication channels with shareholders, consumers, and stakeholders. Our strategy is to broaden the company’s audience. To do so we have to expand where the conversations are. This includes all facets of social media.”
Teresa Misenheimer, acting President of i-Business Management, LLC commented, “Software as a Service (SaaS) was a $23.88B market in 2014 with an expected compounded annual growth rate (CAGR) of 27.9% from 2015 to 2022; this is one of the most exciting industries to work in. We are excited to affiliate with RAADR and become a part of their growth in this fast-moving sector.”
The RAADR™ marketing initiative will begin with strategic partnerships centered on putting family first. Parental responsibility does not stop with the purchase of a cellular phone; in fact it only adds to a guardian’s obligation to a child and their safety. The company has reached out to several of these strategic clubs/groups and organizations that have a strong presence on social media as well as those with high viewership websites. The initial market that has been targeted concentrates on the financial responsibilities of the parents or caregivers.
Ms. Misenheimer continued, “RAADR is a gem. This is the type of company we love to work with, because they have strong and honest management and a functional, ready-for-market product. We will implement social media and content production strategies to expand the company’s network and brand recognition. We will also improve communications with shareholders through corporate blogging, social media engagement, and continued press release updates.”
“With i-Business Management taking the reins on investor relations, public relations, and some of our branding efforts, our in-house management can focus on improving our products, increasing sales, and generally optimizing operations. Having one company handle all of this will ensure our stakeholders are receiving one clear, consistent message across all channels,” said RAADR CEO, Jacob DiMartino.
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