Reason Why Roku Is A BIG DEAL FOR NTEK...and Roku
Post# of 96879
Posted On: 12/03/2015 8:17:46 AM
Reason Why Roku Is A BIG DEAL FOR NTEK...and Roku Who needs 4k to sell it's Roku 4 player and give it's customers 4k content....stay tune this is HUGE guys some one is trying to keep this from getting out the bag....
https://gigaom.com/2014/09/26/as-roku-grows-i...-channels/
“Any time a business is becoming more material on revenue, the partnership gets more sophisticated than the click-through agreement” that publishers first sign to get their app on Roku, he said. He explained that Roku has a variety of revenue-sharing agreements with publishers in place, adding that these deals by nature vary from publisher to publisher.
“We don’t just arbitrarily kick people off the platform because they don’t give us money.”
Roku GM & SVP of Content and Services Stephen Shannon
Some arrangements with ad-based video services, for example, involve publishers letting Roku sell a percentage of their ad inventory. Subscription services may pay whenever Roku redirects a customer to a Roku-specific landing page on the web, or when the company helps to sign up a customer directly within the channel itself. Paid channels or transactional video services may give Roku a cut whenever a customer makes a purchase. Arrangements vary by publisher and business model, said Shannon: “We have a lot of different deals.”
https://gigaom.com/2014/09/26/as-roku-grows-i...-channels/
“Any time a business is becoming more material on revenue, the partnership gets more sophisticated than the click-through agreement” that publishers first sign to get their app on Roku, he said. He explained that Roku has a variety of revenue-sharing agreements with publishers in place, adding that these deals by nature vary from publisher to publisher.
“We don’t just arbitrarily kick people off the platform because they don’t give us money.”
Roku GM & SVP of Content and Services Stephen Shannon
Some arrangements with ad-based video services, for example, involve publishers letting Roku sell a percentage of their ad inventory. Subscription services may pay whenever Roku redirects a customer to a Roku-specific landing page on the web, or when the company helps to sign up a customer directly within the channel itself. Paid channels or transactional video services may give Roku a cut whenever a customer makes a purchase. Arrangements vary by publisher and business model, said Shannon: “We have a lot of different deals.”
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