Rapid Fire News $$$$$.. Chinese electronics manufacturer

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Rapid Fire News $$$$$..

Chinese electronics manufacturer Hisense has partnered with NanoTech Entertainment, announcing plans to bundle the latter’s 4K UltraFlix Network App with its new 4K Ultra HD TV product line.

“Giving our consumers access to 4K content is key, and UltraFlix provides an incredible library of 4K Ultra HD content. We can now provide consumers with the best options for streaming 4K VOD content combined with the best 4K Ultra HD TV experience,” said Erin Magee, marketing director of Hisense.

Electronics manufacturers Hisense and TCL have each launched TVs with web-streaming set-top box maker Roku’s operating system built in.

The new Roku TVs, which were first announced at the Consumer Electronics Show in Las Vegas in January, will be available in the US starting from in the coming weeks.

Announcing the launches on the Roku blog, company founder and CEO Anthony Wood said the new smart TVs would offer “exceptional streaming experience” and “endless entertainment choices.”

“We didn’t just stick a Roku player inside the TV. We enhanced the Roku operating system to power the entire TV experience,” said Wood.

“That means we’ve applied our philosophy of simple and powerful across the entire TV – from the home screen to the remote control to picture settings.”

The smart TVs will include a personalised home screen, “simple” remote control with fewer buttons than on traditional remotes, access to more than 1,700 streaming channels, integration with the Roku mobile app for iOS, Android and Windows, and Roku Search that will cut across the top 13 streaming channels.

“Consumers will love the personalised home screen which places their favourite entertainment options like the cable TV box, game console and streaming channels front and centre. There’s no more flipping through inputs or wading through complicated menus to select entertainment,” said Wood.

So wait, if Roku touts M-GO content directly on its Home page, does that mean the platform isn't really agnostic? Has Roku gone the way of Amazon, Apple, and Android TV by pointing people almost exclusively to content offered by one content provider?

Not really, since Roku's excellent search tool--be it through text or voice search--still shows you options from a variety of content providers. Search for "Breaking Bad," for instance, and you'll see that it's available through VUDU, Netflix, and Amazon Video. Likewise, a "Game of Thrones" search reveals that you can watch the show through HBO Go, Amazon, or VUDU. Just click on the provider of your choice, and that channel will launch.

separating the men from the boys
UltraFlix about to be the game changer on Roku and the competition
Knows this
But "They can't touch this" $99 for 99 4k movie....

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