So about the Alexa Rank, I was confused for a bit.
Post# of 96879
That number for rank takes into account the past 90 days, so ...
Ultraflix took a big jump in its rank in just one day. Fridays traffic counts for just 1/90th of the days they consider in their rankings.
My conclusion is they must have had really exceptional traffic coming to their site yesterday to be able to move 30,000 spots in the world rank and 10,000 plus spots in the U.S. rank and that one day yesterday only accounted for about 1.1% of days being considered.
So Threeflight, these were not all NTEK shareholders coming to the site. Go bash on the other site.