Freedom Leaf, Inc. (FRLF) Announces Brand Manageme
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Posted On: 11/25/2015 6:04:21 PM
Freedom Leaf, Inc. (FRLF) Announces Brand Management Deal with the Nation’s Largest Non-Profit Pro-Cannabis Advocacy Group
Freedom Leaf recently announced a historic partnership with one of the country’s oldest, largest and most recognizable non-profit pro-cannabis advocacy groups, The National Organization for the Reform of Marijuana Laws (NORML). Following the execution of a brand management agreement, the NORML board of directors named Freedom Leaf as its manager of business partnerships, new events and merchandising. This collaboration is expected to boost the group’s brand awareness and revenue in the months to come as it continues to focus on its ultimate goal of ending cannabis prohibition across the nation.
“Freedom Leaf, Inc. is proud to have been chosen to be the brand ambassador of NORML,” Cliff Perry, chief executive officer of Freedom Leaf, stated in a news release. “Our vision is to promote and support donations, membership, the NORML Legal Committee (NLC), business networking events, musical festivals, NORML merchandise and educational seminar components.”
NORML was originally founded over 45 years ago and currently boasts more than 140 chapters and a national headquarters in Washington, D.C. The group’s volunteers and advocates have been credited as a driving force behind the evolving legal landscape surrounding cannabis – including the introduction of bills to legalize medical cannabis, hemp and recreational marijuana, as well as those to decriminalize possession.
The Freedom Leaf team is intimately familiar with NORML’s mission. The company’s co-founder, Richard Cowan, served as national director of NORML from 1992 to 1995, and he contributed approximately $200,000 in cash contributions last year. In a news release, Cowan described the frustrations associated with raising funds and vetting prospective partnerships, which are both essential to the viability of NORML and a distraction from the group’s overarching goals. Moving forward, Freedom Leaf will manage many of the business aspects of NORML, allowing the group to remain focused on its efforts to end cannabis prohibition.
As part of the agreement, Freedom Leaf is now authorized to solicit companies to join the NORML Business Network, assist in vetting offers from companies interested in licensing the NORML brand and undertake other commercial activities that bring revenue to NORML in exchange for earned agency revenue.
Over the past half-century, NORML’s efforts have had a major impact on shifting popular opinion regarding cannabis prohibition. In 1969, only 12 percent of Americans favored marijuana legalization, according to a study by Pew Research. However, in a March 2015 poll, a majority of 53 percent stated that the drug should be made legal. To date, marijuana has been legalized or decriminalized in 27 states and the District of Columbia.
For more information, visit http://freedomleaf.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
Freedom Leaf recently announced a historic partnership with one of the country’s oldest, largest and most recognizable non-profit pro-cannabis advocacy groups, The National Organization for the Reform of Marijuana Laws (NORML). Following the execution of a brand management agreement, the NORML board of directors named Freedom Leaf as its manager of business partnerships, new events and merchandising. This collaboration is expected to boost the group’s brand awareness and revenue in the months to come as it continues to focus on its ultimate goal of ending cannabis prohibition across the nation.
“Freedom Leaf, Inc. is proud to have been chosen to be the brand ambassador of NORML,” Cliff Perry, chief executive officer of Freedom Leaf, stated in a news release. “Our vision is to promote and support donations, membership, the NORML Legal Committee (NLC), business networking events, musical festivals, NORML merchandise and educational seminar components.”
NORML was originally founded over 45 years ago and currently boasts more than 140 chapters and a national headquarters in Washington, D.C. The group’s volunteers and advocates have been credited as a driving force behind the evolving legal landscape surrounding cannabis – including the introduction of bills to legalize medical cannabis, hemp and recreational marijuana, as well as those to decriminalize possession.
The Freedom Leaf team is intimately familiar with NORML’s mission. The company’s co-founder, Richard Cowan, served as national director of NORML from 1992 to 1995, and he contributed approximately $200,000 in cash contributions last year. In a news release, Cowan described the frustrations associated with raising funds and vetting prospective partnerships, which are both essential to the viability of NORML and a distraction from the group’s overarching goals. Moving forward, Freedom Leaf will manage many of the business aspects of NORML, allowing the group to remain focused on its efforts to end cannabis prohibition.
As part of the agreement, Freedom Leaf is now authorized to solicit companies to join the NORML Business Network, assist in vetting offers from companies interested in licensing the NORML brand and undertake other commercial activities that bring revenue to NORML in exchange for earned agency revenue.
Over the past half-century, NORML’s efforts have had a major impact on shifting popular opinion regarding cannabis prohibition. In 1969, only 12 percent of Americans favored marijuana legalization, according to a study by Pew Research. However, in a March 2015 poll, a majority of 53 percent stated that the drug should be made legal. To date, marijuana has been legalized or decriminalized in 27 states and the District of Columbia.
For more information, visit http://freedomleaf.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
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