$10 million budge on content next year have to com

$10 million budge on content next year have to come from somewhere. They make about 20% on rental. So even if they make $50 million in sales next year. That will leave them $10 million in profit minus $5+ million on payroll and marketing expenses. So they would still need extra $5 million for content. Where do you think they'll get the $5 million from? Yeah us shareholders.