Legacy Ventures International, Inc.’s (LGYV) Disruptive Approach to the Global ‘Bottled Water Problem’ Highlighted by Seeking Alpha Contributor
Legacy Ventures International was recently highlighted in an article by a contributor at the investment research platform Seeking Alpha. The overview studied the company’s potential as a disruptive force in the multibillion dollar Canadian bottled water market.
Legacy is a Nevada-based multinational conglomerate focused on the acquisition of proven and high-potential businesses across a variety of sectors. With a list of corporate objectives circling around the concept of disruptive brands and ideas, Legacy seeks to deal in category game changers that provide maximized market impact and traction while promoting rapid and sustainable growth. A few months ago, the company implemented this strategy through the acquisition of Toronto-based RM Fresh Brands, and, along with it, the Canadian distribution rights to one of the most innovative and promising brands in the bottled water space – Boxed Water.
Boxed Water is a fresh approach to remedying the environmental nightmares associated with the ubiquitous plastic water bottle. To get a better idea of the problem, consider the current scale of the U.S. bottled water market. In 2013, wholesale revenues from bottled water approached $12.3 billion, led by major beverage brands such as Coca-Cola (NYSE: KO), Pepsico (NYSE: PEP) and Nestle (OTC: NSRGY). However, among the billions of bottles of water consumed each year, only 27 percent are recycled. As a result, more than two million tons of discarded water bottles have already been deposited into U.S. landfills.
Instead of plastic bottles, Boxed Water is packaged in a biodegradable box that’s reminiscent of a milk carton. The box is also key to the product’s brand identity. Carrying a simple message of ‘Boxed Water is Better’, this inconspicuous packaging effortlessly explains the concept of Boxed Water while attracting the attention of ecologically-aware consumers. The current challenge for Legacy is putting this message in front of its target audience. For that reason, the company is implementing a viral, event-driven marketing campaign throughout pivotal Canadian markets.
In recent months, Legacy has showcased Boxed Water at major events such as the Toronto Film Festival and Holt Renfrew’s Holiday Kick Off. These partnerships, in combination with Boxed Water’s straightforward packaging, are expected to play a key role in getting the word out about the product by getting it into the hands of celebrities and other influencers.
Boxed Water represents an opportunity for Legacy to disrupt the Canadian bottled water industry with an eco-friendly, easy-to-ship, deceptively simple solution. As the company continues to identify and target additional disruptive brands in both domestic and international markets, Boxed Water represents the first step in a long term strategic plan to maximize shareholder value for the foreseeable future.
To view the full Seeking Alpha article, visit http://seekingalpha.com/instablog/344872-jay-...n-in-a-box
For more information, visit www.legacyventuresinc.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
Legacy Ventures International was recently highlighted in an article by a contributor at the investment research platform Seeking Alpha. The overview studied the company’s potential as a disruptive force in the multibillion dollar Canadian bottled water market.
Legacy is a Nevada-based multinational conglomerate focused on the acquisition of proven and high-potential businesses across a variety of sectors. With a list of corporate objectives circling around the concept of disruptive brands and ideas, Legacy seeks to deal in category game changers that provide maximized market impact and traction while promoting rapid and sustainable growth. A few months ago, the company implemented this strategy through the acquisition of Toronto-based RM Fresh Brands, and, along with it, the Canadian distribution rights to one of the most innovative and promising brands in the bottled water space – Boxed Water.
Boxed Water is a fresh approach to remedying the environmental nightmares associated with the ubiquitous plastic water bottle. To get a better idea of the problem, consider the current scale of the U.S. bottled water market. In 2013, wholesale revenues from bottled water approached $12.3 billion, led by major beverage brands such as Coca-Cola (NYSE: KO), Pepsico (NYSE: PEP) and Nestle (OTC: NSRGY). However, among the billions of bottles of water consumed each year, only 27 percent are recycled. As a result, more than two million tons of discarded water bottles have already been deposited into U.S. landfills.
Instead of plastic bottles, Boxed Water is packaged in a biodegradable box that’s reminiscent of a milk carton. The box is also key to the product’s brand identity. Carrying a simple message of ‘Boxed Water is Better’, this inconspicuous packaging effortlessly explains the concept of Boxed Water while attracting the attention of ecologically-aware consumers. The current challenge for Legacy is putting this message in front of its target audience. For that reason, the company is implementing a viral, event-driven marketing campaign throughout pivotal Canadian markets.
In recent months, Legacy has showcased Boxed Water at major events such as the Toronto Film Festival and Holt Renfrew’s Holiday Kick Off. These partnerships, in combination with Boxed Water’s straightforward packaging, are expected to play a key role in getting the word out about the product by getting it into the hands of celebrities and other influencers.
Boxed Water represents an opportunity for Legacy to disrupt the Canadian bottled water industry with an eco-friendly, easy-to-ship, deceptively simple solution. As the company continues to identify and target additional disruptive brands in both domestic and international markets, Boxed Water represents the first step in a long term strategic plan to maximize shareholder value for the foreseeable future.
To view the full Seeking Alpha article, visit http://seekingalpha.com/instablog/344872-jay-...n-in-a-box
For more information, visit www.legacyventuresinc.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
