not every 4k tv ( sold in the world) is smart. con
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that's why. and why ntek originally built the nuvola ( for that global market)
the non-smart market is prolly large enough for an established player. like roku. but not for the marketing dollars ntek would have had to invest ( as the unknown/new guy). and not for ntek when they found out roku was developing a 4k device. hence business-plan shift. to ultraflix app