I'm not sure, but 10K would seem like a good range
Post# of 75002
But since it's not on T.V., it's hard to imagine 10K would be the most effective way to spread the word. He's not even a big fighter.
A free case could cost the company $10? That's 1000 people you could send cases to. Imagine if those 1000 people had 2-3K users. We're talking 30K people seeing Rocky Mountain Highs. How many people sat in that stadium?
If people were watching a stream, they would also see the person drinking it and talking about how good it is. They SEE the product. That's some guerilla marketing right there.