Using Knowledge From Recruitment to Boost Graduati

PHILADELPHIA, Nov. 19, 2015 (GLOBE NEWSWIRE) -- On December 7th, 2015, TargetX and Campus Philly will host the 2nd Annual “iThink” that kicks off the Campus Philly Annual Meeting—forging critical conversations in the higher ed industry and continuing the collaboration between two higher education players and TargetX’s corporate philanthropy project, The Power of X.

THE CONVERSATION:

TargetX will be leading a panel discussion to discuss how colleges and universities in the Philadelphia area are leveraging their resources to find and keep best-fit students.

With over half of enrolled students at public institutions failing to complete their degrees in six years, let alone four, higher ed faces a national crisis. Panelists will discuss the ways that student success starts with prospective students and ends with successful alumni, all of which takes a campuswide effort.

“Campus Philly partners with 35 colleges and universities. Each school is different, but they all want to attract students who can succeed and who are a right fit for their institution,” says Deborah Diamond, president of Campus Philly. “This year’s iThink roundtable discussion gives a chance for our higher education leaders to talk about how recruiting strategies can impact retention outcomes, a topic critical to Philadelphia as we seek to retain these graduates as residents.” Panelists will share best practices around engaging students at every level -- both on and off campus, setting university-wide goals for student retention, and aligning resources to address this challenge.

THE PARTICIPANTS:

• Dr. Peter Jones, Senior Vice Provost for Undergraduate Studies, Temple University
• Dr. Samuel Hirsch, VP for Academic and Student Success, Community College of Philadelphia
• Claudine Thomas, Interim Academic Dean, Moore College of Art & Design
• Brian Wm. Niles, Founder & Chief Evangelist, TargetX, Moderator

“We’re excited to drive one of the most pressing conversations of higher ed forward in our backyard, Philadelphia,” says Sasha Peterson, CEO of TargetX. “It’s never been more important to connect retention efforts to student recruitment and connect the dots at every phase of the student lifecycle. Weak retention rates lead directly back to recruiting because students are far more attracted to schools that help them graduate.”

Learn more about the 2nd Annual iThink Event: http://www.targetx.com/knowledge/ithink-event/

About The Power of X & Campus Philly:

TargetX equips Campus Philly with important tools to help the organization reach out to all of their constituents and partners, and most importantly, connect students to the resources they need to succeed. The initiative stems from TargetX’s Power of X corporate philanthropy program. Learn more at: http://www.targetx.com/about-us/power-of-x/

About Campus Philly:

Campus Philly is a 501(c)3 nonprofit organization fueling economic growth by encouraging college students to study, explore live and work in the Greater Philadelphia tri-state region.

About TargetX

TargetX is the leading CRM company in higher education, reimagining the student experience through campuswide solutions that help colleges and universities build lifelong relationships with prospective students, current students and alumni. The company’s CRM is built on the powerful Salesforce.com platform — the most innovative customer relationship management system in the world. TargetX offers the most compelling and complete set of solutions, including the recent addition to the solution suite of two mobile-designed modules. A student-centric online application for admissions and a student engagement platform to help institutions improve enrollment and student success. With its 17-year reputation for innovative technology and industry expertise, TargetX is the most trusted CRM provider in higher education.

Media Contact: Kimberly Nagy: nagy@targetx.com