Someone on this board once said that Rocky Mountai

Someone on this board once said that Rocky Mountain High Brands should run a Super Bowl add. How many items of clothing do you think a million or so would produce? Actually a million probably won't even buy you 15 seconds during the Super Bowl. In a couple of years that might be wise, but not at this stage. If the folks who saw the add were fine with buying a case from Amazon to try it, that's great, but many won't, and if they can't find it in a store within a few days of seeing the add your money was wasted. They are following the advise of some marketing wizards like Harry Drnec who has lived it and proven his capability on more than one hugely successful venture. Spend huge bucks on marketing before you are in place and you are not only wasting most of that money, but you will also dilute your shares all to hell because you don't yet have the revenue stream to support the huge costs associated with big time advertising.