Don't go crazy. This is an important step in the evolution of this company and needed to be reported. It's not about distraction, it's about disclosure. They already said they would have the quarterly out by due date of the 15th, so relax if you can, or at least don't make it look as though they lied or something. Today is the 10th, and they may actually have until the 16th to comply since the 15th falls on Sunday. When big companies say financials out on a certain date, that's when you expect it. Since pinks don't usually have a pre-determined date other than the deadline, it often shows up early like it has with RMH Brands earlier this year, but it's not something to bet on.
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