In order to position itself as a key player in the

In order to position itself as a key player in the $1 trillion beverage industry, Sprizzi's international go-to-market strategy will initially target health clubs and offices with 25 employees or more. With research indicating that 48 percent of all soft drinks are consumed outside the home, Sprizzi sees office and club environments as key access points to its customer base. Sprizzi's hugely successful Kickstarter and Fundable campaigns indicate significant interest in Sprizzi's various offerings and make it a formidable competitor to less dynamic options including Soda Stream and Keurig Kold.

"The Sprizzi difference is that it really is an all-in-one cold drink machine," said Sprizzi CEO Michael Breault. "With over 60 flavor options, it provides a beverage for every taste. In an office or health club setting, Sprizzi's easy-to-manage delivery, pickup and recycling programs save time, money and space."

UPPR