TAPM ~ "Gaming is a key driver in the MENA digital

TAPM ~ "Gaming is a key driver in the MENA digital media market and, according to Strategy&, is expected to grow from 19 percent to 22 percent of the digital media market from 2014-2019. The rise of the Arab digital generation is giving rise to a surge in demand for localized, culturally relevant digital content including video, social media and, of course, mobile games. The mobile market is one of the fastest-growing media segments in the Middle East. Smartphone penetration in Saudi Arabia and the UAE has surpassed 75 percent of the population, with more than 55 percent of users accessing the Internet every day on a smartphone (Source:Gulf Communications Council Telecommunications Regulators). Tapinator is looking forward to investing in the high growth MENA region in order to establish early market leadership," said Tapinator CEO, Ilya Nikolayev.

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