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  4. Rocky Mountain High Brands, Inc. (RMHB) Message Board

Mighty Quinn, you're welcome. Your concern about b

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Post# of 75364
Posted On: 10/30/2015 12:48:10 PM
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Posted By: adirondackhi
Re: mighty quinn #11836
Mighty Quinn, you're welcome. Your concern about brand recognition and the can designs is one of the most important topics the guys have had to tackle, so even though it's a touchy subject with a lot of shareholders, it's something they knew they had to do even though they really didn't want to. Harry Drnec, Jerry and Tom all agree that the leaf can is the one that will best build the Rocky Mountain High brand. They were told outright by certain "heavy hitters" that the leaf design was not a fit for them at this time. A lot of them take CYA seriously and strive to be politically correct as much of the time as possible. The big chains are concerned with their public image cause they make their money in volume. They want everybody to shop there and have absolutely no loyalty to any other company or brand, and therefore consider brand building to be the problem of the brand owners who want their products on the shelves. If, let's say Walmart, believes they might be targeted by paranoids and do-gooders who'll suggest they are negatively influencing kids by displaying what is a dead ringer for a marijuana leaf on their shelves, then they simply won't stock it. Their shelf space is sought after by damn near everybody that wants to crank up sales volume, so they look at it like you accept our terms or take a hike. Your loss, not ours. I've seen marketing folks in the company that I work for make the same mistake twice! Walmart says fix this or change that, and if you say no way, they just bitch-slap you and cancel on your ass. I personally love the leaf can, and I'm a strong advocate of regulated but full legalization of marijuana for medical as well as recreational use by adults, using the same guidelines as the alcohol industry by the ATF. I can't wait. It's long over due.


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