As was pointed out some months ago, those $10 car

As was pointed out some months ago, those $10 cards that are given away by Hisense are of no reportable revenue value. As I understand it, these are given away as pump primers to 4K TV purchasers. They are permitted by the movie studios. We make nothing. The studios make nothing. The cards simply let new 4K owners sample NF at no cost to them. It's a great idea.