The Online Travel Agency (OTA) industry continues to grow
The Online Travel Agency (OTA) industry continues to grow and evolve on an almost daily basis. There are very few instances when one does not come across William Shatner, negotiating prices for Priceline, or Travelocity’s gnome doing something entertaining. The hundreds of millions of dollars that these powerhouse OTA’s spend annually on advertising, is quickly trumped by their billion dollar annual revenues. The big bucks behind these OTA’s, compensates not only the management, but also the “owners”…, us shareholders.
The millions of dollars that The Priceline Group pays William Shatner, “the negotiator”, is meager as compared to the company’s 2013 revenue of $6.79 Billion. And after a year of successful commercials, acquisitions, and business proficiency, revenues grew 24%, to $8.44 Billion in 2014. Some analysts predict the number to be even more this year, substantiating the big bucks behind these OTA’s.
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