The Online Travel Agency (OTA) industry continues to grow and evolve on an almost daily basis. There are very few instances when one does not come across William Shatner, negotiating prices for Priceline, or Travelocity’s gnome doing something entertaining. The hundreds of millions of dollars that these powerhouse OTA’s spend annually on advertising, is quickly trumped by their billion dollar annual revenues. The big bucks behind these OTA’s, compensates not only the management, but also the “owners”…, us shareholders. http://www.purenow.solutions/big-bucks/
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