I agree. If you start slamming stores with it and

I agree. If you start slamming stores with it and people never heard of it they will risk having the product going out of date which will result in company losses. So building the brand online will minimize this risk. Now if they get it into a big box retailer it might be a different situation because there is high traffic. In a perfect world we would like to get this into the checkout lanes at Walmart.

just my opinion.