NASHVILLE, TN--(Marketwire - Apr 12, 2012) - DHS Holding, Co. (PINKSHEETS:  DHSM ) CEO Michael Rohling announced today that DHS Holding, Co. has begun the First Phase of Development of the  Cenote Falls Shopping Center , a new world-class and family-friendly shopping experience slated for development on the recently acquired 40-acre parcel of land in Belize. This phase will include negotiations with major retailers and restaurant chains.

Charlie Barrett, President of DHS Holding, Co. stated, "I'm very excited that Mike Rohling, our CEO, will be working hand-in-hand with our US attorney, Jay V. Surgent, senior partner at Scarinci & Hollenbeck, to bring in retailers such as McDonald's, Abercrombie & Fitch, Nike, and other fine stores."

Mr. Rohling stated, "According to our research, nearly $100M crosses the border from Belize into Mexico each year due to Belize citizens taking advantage of retail options not currently available in Belize. For the first time, Belize citizens will be able to have the EPZ shopping experience in their own country, and those dollars will remain in the Belize economy."

In a letter addressed to DHS Holding, Co. (see letters at DHSHolding.com), the Minister of Economic Development, Honorable Erwin Contreras stated, "My government welcomes investment that will contribute to the economic and social development of Belize with the ultimate goal of bringing improvement in the quality of life of all our citizens."

He then went on to say, "My government is very much aware that a development of this magnitude will have a very positive impact on our local economy and therefore we will work with your company to ensure its successful implementation. It is most important to us that your efforts will bring employment and growth to Belize. We look forward to a fruitful relationship with your company."

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