It is called saving money for more important things, like contents and new contracts, which they are doing. They know quite seriously that once word gets out to the 4K world on the contents that Ultraflix has then the climb will begin very fast. They realize that this is the only way on bringing the stock back up away from shorties. Over the past year and a half PR's have not worked at all. By Christmas, we could see over a thousand movies on Ultraflix...