DD why early release will be Huge for UltraFlix...
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The movie theater experience and first-run features may soon be coming to your living room.
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UltraFlix also offers users with 100Mbps connections streaming quality identical to the new Ultra HD Blu-ray specifications -- another innovation first by NanoTech.
In addition to these advanced video quality playback technologies and driven by popular demand, UltraFlix will now support Electronic Sell-Through (EST), aka, purchases. With EST, UltraFlix users can access new releases sooner and buy and store them in the UltraFlix Cloud for unlimited playback and enjoyment. Later this summer UltraFlix will start offering hundreds of major studio blockbuster titles for EST and rental
To get theaters to agree to this, studios will be sharing "a portion of revenue from iTunes downloads, video-on-demand,(IMO ULTRAFLIX) and other digital channels with exhibitors that play the films, giving them a hedge in case box office revenue declines," according to the Journal.