Lingo Media Corp. (LMDCF) Bolsters Presence in Latin America with Multi-Million Dollar Contract in Colombia
In 2004, the Latin American nation of Colombia took a significant step forward in its efforts to promote improved English proficiency through the creation of the Foreign Languages Competencies Development Program. The goal of this initiative is to leverage the country’s human capital in order to achieve targeted levels of language learning, effectively promoting a transformation into a bilingual country by 2019. Today, roughly 11.5 million people in Colombia – just over a quarter of the population – are studying English via public and private formal education or English language training courses, according to the British Council.
Lingo Media Corp., through subsidiary ELL Technologies Ltd., recently increased its footprint in this pivotal market by partnering with eDistribution SAS to secure a multi-million dollar language learning software development contract. Through this agreement, the company will provide a full suite of digital education resources to the National Training Service (SENA), a Colombian national public institution under the Ministry of Labor. These resources are expected to play a considerable role in increasing learning and professional opportunities for as million as seven million citizens across the country.
“SENA has taken a most progressive and innovative approach to learning English and other languages by structuring their program to fit the many different learning environments and requirements to further establish Colombia as a truly bilingual nation,” Gali Bar-Ziv, president and chief executive officer of ELL Technologies, stated in a news release. “We are very excited to deliver the digital learning content and user experience to Latin America’s leading educational institute, positively impacting language education and employment opportunities in Colombia and throughout Latin America.”
Learning English isn’t just a hobby for Colombians, it is a necessity. The British Council reports that 69 percent of all managers deemed English a ‘must-have’ skill in order to adequately perform their duties, and an overwhelming 81 percent of employers rated English as a seven or above on a one-to-ten scale ranking its importance. Despite these statistics, barriers remain that can severely limit Colombians’ access to English-learning solutions. In a poll of 500 non-English speakers, more than 35 percent stated that limited access to government-funded programs was hampering their efforts to learn English. Lingo Media is now in a strong position to help SENA better address this figure.
Through its subsidiary, Lingo Media is currently developing lessons, learning objects and digital resources which SENA will implement into its learning management system. By affording educators an opportunity to pick, choose and adapt its learning programs and their components, Lingo Media is empowering educators with an opportunity to supplement, complement and enhance their coursework while simultaneously developing a sustainable foothold in one of the world’s most rapidly-expanding EdTech markets.
For more information, visit www.lingomedia.com
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In 2004, the Latin American nation of Colombia took a significant step forward in its efforts to promote improved English proficiency through the creation of the Foreign Languages Competencies Development Program. The goal of this initiative is to leverage the country’s human capital in order to achieve targeted levels of language learning, effectively promoting a transformation into a bilingual country by 2019. Today, roughly 11.5 million people in Colombia – just over a quarter of the population – are studying English via public and private formal education or English language training courses, according to the British Council.
Lingo Media Corp., through subsidiary ELL Technologies Ltd., recently increased its footprint in this pivotal market by partnering with eDistribution SAS to secure a multi-million dollar language learning software development contract. Through this agreement, the company will provide a full suite of digital education resources to the National Training Service (SENA), a Colombian national public institution under the Ministry of Labor. These resources are expected to play a considerable role in increasing learning and professional opportunities for as million as seven million citizens across the country.
“SENA has taken a most progressive and innovative approach to learning English and other languages by structuring their program to fit the many different learning environments and requirements to further establish Colombia as a truly bilingual nation,” Gali Bar-Ziv, president and chief executive officer of ELL Technologies, stated in a news release. “We are very excited to deliver the digital learning content and user experience to Latin America’s leading educational institute, positively impacting language education and employment opportunities in Colombia and throughout Latin America.”
Learning English isn’t just a hobby for Colombians, it is a necessity. The British Council reports that 69 percent of all managers deemed English a ‘must-have’ skill in order to adequately perform their duties, and an overwhelming 81 percent of employers rated English as a seven or above on a one-to-ten scale ranking its importance. Despite these statistics, barriers remain that can severely limit Colombians’ access to English-learning solutions. In a poll of 500 non-English speakers, more than 35 percent stated that limited access to government-funded programs was hampering their efforts to learn English. Lingo Media is now in a strong position to help SENA better address this figure.
Through its subsidiary, Lingo Media is currently developing lessons, learning objects and digital resources which SENA will implement into its learning management system. By affording educators an opportunity to pick, choose and adapt its learning programs and their components, Lingo Media is empowering educators with an opportunity to supplement, complement and enhance their coursework while simultaneously developing a sustainable foothold in one of the world’s most rapidly-expanding EdTech markets.
For more information, visit www.lingomedia.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
