Why the traditional broadcasting industry needs to

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Broadcasters need to see that the future is here and needs more developmental help to really become a major source of profit for them, and they need to start looking at the prospects of multiscreen and streaming 4K media services. This might require some partnership with companies they normally wouldn’t partner with but if the traditional TV entertainment players can start investing seriously in the development of full-blown content services in obviously ascendant 4K resolution with all its constant video quality enhancements, they’ll both allow the current 4K entertainment market to grow much larger while also capturing much more of that market than they normally would if they allow the streaming services that currently dominate to keep expanding what they offer.

Yes, broadband capacity is a major challenge for traditional linear media providers but it’s also a challenge for the often much less capitalized streaming media providers like Netflix or Ultraflix and that hasn’t stopped them from growing as fast as they can.

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