For NanoLogix one o the most effective ways to market an exciting product is to create partnerships with entrepreneurs who are effective at identifying how to adapt and sell the product to specific consumer groups to which the partner has access and knows how to design the product for specific needs. In essence, this element is a generic product that can be adapted to the needs and preferences of numerous groups. For NanoLogix to be developing this approach to marketing is actually quite insightful to the point of being brilliant. There are many potential markets with specific needs and the only way for a small company on a limited budget to reach them is through the use of strategic marketing partners. Thanks for sharing.