Yes and Roku 4 will be huge as well. Ultraflix is

Yes and Roku 4 will be huge as well. Ultraflix is a premium viewing experience and for many people who want the best visually they want the best in audio quality as well so the set top boxes are just as big or bigger imo. We may be more likely to see Ultraflix "featured" in a 4k type section in the new set top boxes.