Giggles N’ Hugs, Inc. (GIGL) Kid-Focused Restaurant/Play Area Model with Upscale Casual Dining for Adults Addresses Historically Unserved Demand
The site of LA’s top rated and increasingly popular birthday party packages, where parents can really treat their kids to a celebration to be remembered, Giggles N’ Hugs has quickly won favor with LA families as the premier destination for nutritious, delicious food, as well as healthy play and activities for the kids (focus is 1 to 10 age group). Parents can relax in an elegant casual dining area that is adjacent to a fully-equipped play area and enjoy scrumptious selections from a menu centered squarely on gourmet organic food options. From build-your-own pizzas and gourmet goat cheese pizzas with sun-dried tomatoes, eggplant and fresh basil, to a wide selection of fresh salads, pasta dishes, sandwiches, wraps, paninis, and appetizers, GIGL aims to please, with a top-shelf menu that will satisfy health-conscious parents, and kids alike.
By offering patrons enticing deals, such as themed parties that run the gamut from cartoon characters and super heroes, to princesses and sports, as well as membership deals for frequent visitors, including such benefits as 10 percent off beverages, food and retail purchases, Giggles N’ Hugs has had great success cultivating local consumer’s receptivity to its innovative business model. With three primary locations in upscale shopping destinations around LA, including Century City Mall, Glendale Galleria and the Topanga Canyon Mall, GIGL’s unique proposition of allowing parents to drop kids off so they can go shopping, is already proving itself to be a real gold mine. With national and even international expansion in the cards for GIGL, this ingenious combo of custom-made 2,000 plus square-foot indoor play areas with the capacity to act as the first and only restaurant in LA where parents can safely leave their children to go shopping, paying only a nominal entry fee for the child, content in the knowledge that the children will be well looked after by GIGL’s trained staff and kept entertained by numerous activities and the wonderful active play area, is a huge advantage for the company moving forward.
Already in talks with some of the biggest mall owners across the country, GIGL is the kind of synergistic tenant that malls want to have, precisely because of winning features like the drop-off service, and the basic model is also quite attractive. Think about it: there basically isn’t a competing class of restaurant that caters to kids in this way, with a colorful, attractive and gigantic play area full of climbers, castles, dragons, pirate ships and numerous fun toys. A place where a full schedule of activities every half hour, from face painting or arts and crafts, to puppet shows and live music by premium children’s entertainers, keeps toddlers busy so that their parents can relax and enjoy a quality meal, unwind with a glass of wine and talk about their day, or just watch the game. This dual approach, focused on the children, but obviously also catering to adults, reinforced by a healthy menu that is devoid of artificial cheese, potatoes, or GMO cooking oils and the like, is an idea whose time has come.
Parents no longer need to worry about their toddler acting out at a nice restaurant, they can simply go out to a Giggles N’ Hugs and let their toddlers frolic and do what toddlers normal do, instead of constantly fussing with them at the table. Trying to force a young child to act like an adult in an upscale restaurant is a nightmare all too many parents are familiar with, and GIGL has elegantly resolved this common problem, with a solution that is the best of both worlds. More importantly, it is unnatural and traumatic for a toddler who doesn’t really understand why they are being forced to act like an adult, to be placed into a high chair and handed adult utensils, then be scolded for wanting to break free and run around.
GIGL has stunned markets in a very short time by bringing forward an execution of its forward-looking casual dining concept, combined with a souped-up Gymboree implementation for the kids, and this disruptive model could really become one of the major players over the next several years here in the industry gobbling up more and more of the $431 billion plus restaurant and bar market. Limited-service restaurants, which are focused more on select menus and the more fluid casual/fast casual dining dollar, continue to dominate the overall restaurant space, at around 55 percent market share. The same kinds of underserved dynamics that have made fast casual so popular in recent years also stand behind the GIGL model, but one look at the landscape is all it takes to realize there is virtually no competition for GIGL, whereas the fast casual market is now extremely crowded by the likes of Chipotle (NYSE: CMG), Panera (NASDAQ: PNRA), and many others. The underserved market dynamics which led to the boom in fast casual have now led to an over-saturated space, where even companies more traditionally focused on retail now offer some kind of micro eatery on the premises, a problem not seen in the very clear niche GIGL is developing.
While there is obvious competition from players like Chuck E. Cheese’s, the overall approach by GIGL to the market is so categorically different that the company should continue to have no problem distinguishing itself as the new kid on the block with fresh ideas, a healthy menu, and healthy, engaging activities for the kids. As opposed to standard fare that families will find elsewhere, like arcade games and soulless ticket redemption games such as skee-ball, which are basically designed to pick the pocket of consumers who are increasingly mindful of every last penny. The fact that GIGL has really hit the ground running since its inception and now plays host to some of the most high profile celebrities in the world, who routinely bring their kids to Giggles N’ Hugs for parties, a play date, or just to have fun while the adults have a nice meal, is a clear indication of where this brand is headed.
Take a closer look, visit the company’s website to learn more www.gigglesnhugs.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
The site of LA’s top rated and increasingly popular birthday party packages, where parents can really treat their kids to a celebration to be remembered, Giggles N’ Hugs has quickly won favor with LA families as the premier destination for nutritious, delicious food, as well as healthy play and activities for the kids (focus is 1 to 10 age group). Parents can relax in an elegant casual dining area that is adjacent to a fully-equipped play area and enjoy scrumptious selections from a menu centered squarely on gourmet organic food options. From build-your-own pizzas and gourmet goat cheese pizzas with sun-dried tomatoes, eggplant and fresh basil, to a wide selection of fresh salads, pasta dishes, sandwiches, wraps, paninis, and appetizers, GIGL aims to please, with a top-shelf menu that will satisfy health-conscious parents, and kids alike.
By offering patrons enticing deals, such as themed parties that run the gamut from cartoon characters and super heroes, to princesses and sports, as well as membership deals for frequent visitors, including such benefits as 10 percent off beverages, food and retail purchases, Giggles N’ Hugs has had great success cultivating local consumer’s receptivity to its innovative business model. With three primary locations in upscale shopping destinations around LA, including Century City Mall, Glendale Galleria and the Topanga Canyon Mall, GIGL’s unique proposition of allowing parents to drop kids off so they can go shopping, is already proving itself to be a real gold mine. With national and even international expansion in the cards for GIGL, this ingenious combo of custom-made 2,000 plus square-foot indoor play areas with the capacity to act as the first and only restaurant in LA where parents can safely leave their children to go shopping, paying only a nominal entry fee for the child, content in the knowledge that the children will be well looked after by GIGL’s trained staff and kept entertained by numerous activities and the wonderful active play area, is a huge advantage for the company moving forward.
Already in talks with some of the biggest mall owners across the country, GIGL is the kind of synergistic tenant that malls want to have, precisely because of winning features like the drop-off service, and the basic model is also quite attractive. Think about it: there basically isn’t a competing class of restaurant that caters to kids in this way, with a colorful, attractive and gigantic play area full of climbers, castles, dragons, pirate ships and numerous fun toys. A place where a full schedule of activities every half hour, from face painting or arts and crafts, to puppet shows and live music by premium children’s entertainers, keeps toddlers busy so that their parents can relax and enjoy a quality meal, unwind with a glass of wine and talk about their day, or just watch the game. This dual approach, focused on the children, but obviously also catering to adults, reinforced by a healthy menu that is devoid of artificial cheese, potatoes, or GMO cooking oils and the like, is an idea whose time has come.
Parents no longer need to worry about their toddler acting out at a nice restaurant, they can simply go out to a Giggles N’ Hugs and let their toddlers frolic and do what toddlers normal do, instead of constantly fussing with them at the table. Trying to force a young child to act like an adult in an upscale restaurant is a nightmare all too many parents are familiar with, and GIGL has elegantly resolved this common problem, with a solution that is the best of both worlds. More importantly, it is unnatural and traumatic for a toddler who doesn’t really understand why they are being forced to act like an adult, to be placed into a high chair and handed adult utensils, then be scolded for wanting to break free and run around.
GIGL has stunned markets in a very short time by bringing forward an execution of its forward-looking casual dining concept, combined with a souped-up Gymboree implementation for the kids, and this disruptive model could really become one of the major players over the next several years here in the industry gobbling up more and more of the $431 billion plus restaurant and bar market. Limited-service restaurants, which are focused more on select menus and the more fluid casual/fast casual dining dollar, continue to dominate the overall restaurant space, at around 55 percent market share. The same kinds of underserved dynamics that have made fast casual so popular in recent years also stand behind the GIGL model, but one look at the landscape is all it takes to realize there is virtually no competition for GIGL, whereas the fast casual market is now extremely crowded by the likes of Chipotle (NYSE: CMG), Panera (NASDAQ: PNRA), and many others. The underserved market dynamics which led to the boom in fast casual have now led to an over-saturated space, where even companies more traditionally focused on retail now offer some kind of micro eatery on the premises, a problem not seen in the very clear niche GIGL is developing.
While there is obvious competition from players like Chuck E. Cheese’s, the overall approach by GIGL to the market is so categorically different that the company should continue to have no problem distinguishing itself as the new kid on the block with fresh ideas, a healthy menu, and healthy, engaging activities for the kids. As opposed to standard fare that families will find elsewhere, like arcade games and soulless ticket redemption games such as skee-ball, which are basically designed to pick the pocket of consumers who are increasingly mindful of every last penny. The fact that GIGL has really hit the ground running since its inception and now plays host to some of the most high profile celebrities in the world, who routinely bring their kids to Giggles N’ Hugs for parties, a play date, or just to have fun while the adults have a nice meal, is a clear indication of where this brand is headed.
Take a closer look, visit the company’s website to learn more www.gigglesnhugs.com
Please see disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.com
