SFMI News Mr. Allen Simon to Chair Silver Falcon

SFMI News Mr. Allen Simon to Chair Silver Falcon Mining, Inc.'s (SFMI) Newly Formed Advisory Board Committee

2012-04-23 09:15 ET - News Release

BRADENTON, FL -- (Marketwire) -- 04/23/12

SILVER FALCON MINING, INC. (OTCBB: SFMI) announces today that Mr. Allen Simon will chair the Company's newly established "Advisory Board Committee."

Mr. Simon, as Committee Chairman, will review, with both SFMI's Board and Officers, decisions of "Best Practices" ensuring that the Company maximizes the best possible outcomes of the Company's mining exploration, development and milling production results.

Mr. Allen Simon first started his own carpet installation business which he grew to over 100 employees. He subsequently sold that business and then opened a retail pet store in Brooklyn called Puppy City which still operates today as a family owned business. After spending several years building Puppy City, Allen decided to expand into manufacturing pet products. So in 1970, he started the company Four Paws. Under Mr. Simon's leadership, Four Paws became one of the fastest growing companies in the pet industry. He invented the Wee-Wee Pad which is the number one selling product for Four Paws today. Over the years he expanded the product lines. In the early 1990s, he purchased Cosmic Pet Products (Hagerstown, MD). Then, in the mid 1990s, he purchased Mustang Pet Products (Damascus, OH). Today, Four Paws offers a full-line of products for dogs and cats. Four Paws Products are sold in over 50 countries throughout the world. Mr. Simon is one of the most well known, renowned and respected individuals in the pet industry.

In January 1997, Mr. Simon sold Four Paws to Central Garden & Pet (CENT), a publicly traded company. Sales in 1997, on Wee-Wee Pads and other Four Paws products, did approximately $30 million/year. Mr. Simon continues on with the company as President, CEO and still maintains those positions today.