With Amazon, Netflix, etc. playing in the UHD 4K s

With Amazon, Netflix, etc. playing in the UHD 4K streaming market why would Apple start off attempting to get in the market when it would be wiser to wait until there is a little more maturity in the UHD. With their cash cache they could wait and buy out a fledgling company such as, Ultraflix, without putting a dent in their coffers. Then they would have the opportunity to see if the value of the Ultraflix is worthy of purchase. With the technology and contacts of NTEK and with the cash availability of Apple, expansion of film conversion and licensing of other Major Studios would be very easy and then Apple would have firm control of the 4K streaming market. Just a thought.