Mother Dirt & Rethink Clean Restore your skin's natural

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Mother Dirt & Rethink Clean

Restore your skin's natural microbiome



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Our Skin Biome


MORE THAN HUMAN:

Invisible to the naked eye, our bodies play host to trillions of microorganisms. Just like our gut relies on good bacteria and probiotics, our skin relies on good bacteria to help us be healthy as well. This elaborate ecosystem is called the skin biome.

HOW IT’S ALWAYS BEEN:

The interactions between the biome and our skin were defined millions of years ago so that everyone wins. Beneficial bacteria and other microorganisms have a home and steady energy supply, and in turn, our skin enjoys healthful benefits.

SHAPED BY NATURE:
Our skin biome is nurtured from the moment we're born, passed down to us from our mothers, and is constantly evolving throughout our lives by our environment, interaction with nature, and lifestyle.

MODERN SIDE EFFECTS:
Today, our skin biome faces many challenges. Our obsession with cleanliness & sterility have created a difficult environment for many beneficial organisms to survive. Furthermore, because our biomes are shaped by our natural environment, urban living has made it difficult for us to re-establish or maintain beneficial bacteria that we’d be regularly exposed to in nature.
These modern chemistry and lifestyle shifts have undermined this ecosystem, making it less diverse and leaving us more susceptible to many challenges including sensitivity, irritation and other skin problems.

LET’S RECONNECT:
To reverse this, we need to embrace the skin for the living ecosystem it is and help it reconnect with the balanced state that it once had. This is why it's our mission to create products that enhance and protect the skin biome. We believe restoring and maintaining beneficial bacteria is the answer to healthy skin and a great first step to a healthier lifestyle.


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