if i were apple. i wouldn't lead.... apple has
Post# of 96879
apple has cash (a war-chest ). loyal customers. brand. ecosystem of products/content
initially 4k threatens business expansion (helping others get a foothold into music/movies/apps. obliquely through tv-market. and sell-through prod-expansion ), about as much as 4k-tv helps expand their brand
tvs are a big market. under flux. with expansive future-implications. initially seems counter-intuitive. they should lead (for all those reasons ). but the risk/reward ?
this new "tv entertainment/movie dist business". its setting up to be immensely disruptive. in every way. apple's wise to give pause
like i said. they've the cash to get "caught up". why "test market" for others ? let them deplete cash. build a way forward. apple can buy up what they need (including ultraflix ). apple has welcomed ntek in the fold. with ultraflix on their 5k product
its not like apple has "no presence" in uhd