Another problem with assigning a weekly rate is it

Another problem with assigning a weekly rate is it probably hasn't been and wont be that steady on a day to day basis, so some weeks may be way different from others. However, I was on FB looking at 24000 likes about 3 weeks and a few days back and now we're at 27000. We'll have to see where we end up at the end of the month. Monthly obviously would be an easier trend to track.