One of the brains behind Nek's Leading the 4k race
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The video rental visionary Mitch Lowe has joined NanoTech and will head up the Content Advisory Board. Lowe will help with advancing NanoTech’s major studio relationships as NanoTech expands its 4K Ultra HD business.
“We are honored to have Mitch join our team”
Lowe’s career in the video business started in the 1980’s with Video Droid, an early movie rental machine that he then sold to a Japanese ATM company. He then opened a successful chain of video rental stores, further increasing his knowledge about the video rental customer experience. Leveraging that experience, he created a business that built websites for video rental stores.
In 1997, while exhibiting at a tradeshow, Lowe met with Marc Randolph. Reed Hastings and Marc Randolph, along with Mitch as the video rental domain expert, created what would become the world’s premiere video service, Netflix®. After serving as Vice President of Business Development & Strategic Alliances for Netflix to 2003, Lowe was recruited by McDonalds® to work on a video-rental service that eventually became Redbox®. Lowe served as Chief Operating Officer and President of Redbox until October 2011. Most recently, Lowe has been providing consulting advice for entrepreneurs and startups.
Lowe stated, “I am very excited about joining NanoTech and helping them define the next generation of video on demand with their 4K Ultra HD initiative.