A couple of days ago one of NTEK's good guys speck
Post# of 96879
Quote:
The gift cards, the company does not make any money, but also does not lose any. The purpose is to advertise UltraFlix and we have gotten consent from the studios to essentially give away a couple movies in order to do so. They understand the more people that try UltraFlix, will be inclined to purchase more rentals.
It does seem reasonable. Just not initially what we would like to see - guess we should not be greedy.