You think Apple likes making comments like this...
Post# of 96879
Quote:
Unlike the Nvidia Shield, a $200 Android TV device, the new Apple TV box will reportedly not support 4K streaming, which is currently available from Netflix, Amazon and others. "4K is great, but it's still in its infancy," said one source in an April 5 Buzzfeed report. The lack of 4K content, the costs associated with streaming 4K, and the small number of households capable of enjoying 4K today were cited as the major reasons for the omission.
They are a tech company and they want to lead everybody else when it comes to new tech. Believe me, they are not happy that they are losing the 4K race.