Not true Crawford, the big franchises are just as

Not true Crawford, the big franchises are just as important for huge success, but it's a statistical fact that more cans/bottles of the top selling beverages are sold from the shelves of mom and pops, or convenience stores with or without gas pumps, than from the shelves of big grocery or superstore franchises. The fact remains that those stores you're referring to still provide way too big a chunk of the sales to downplay. In the early stages of distribution the big box deals (just as with Amazon) are vital as at first they will far outpace the convenience stores because of the time it takes to make all of the distribution arrangements needed to get into all of those smaller stores. Also, instead of one handshake as with Walmart, it takes many with each different private or smaller franchise owners. The thing is, once penetration into the smaller store market nears it's full potential the sales will tip in favor of the "convenience" stores.