$NXTD NXT-ID, Inc. Launches Sales Campaign for Woc
Post# of 144491
Campaign to build towards Q4 Holiday Season
http://finance.yahoo.com/news/nxt-id-inc-laun...00368.html
OXFORD, Conn., Aug. 17, 2015 /PRNewswire/ -- NXT-ID, Inc. (NXTD) ("NXT-ID" or the "Company" , a biometric authentication company focused on the growing mobile commerce market and creator of the Wocket® smart wallet, announces its new sales campaign for Q4 2015. The new marketing campaign is being spearheaded by an award winning marketing team consisting of Amplitude Marketing Group (http://amplitudemarketing.com/) and TPMG (http://tmpg.com/).
Amplitude Marketing Group is a leader in retail driven marketing and brand awareness and has a client list that includes Starbucks , Pepsi, Lipton, Schick, Covergirl, Playtex and also singing superstar Katy Perry.
TPMG is a multi-award winning marketing agency that has launched campaigns for companies including Harley-Davidson, Dish and Oscar Mayer.
The marketing and brand awareness campaign for Wocket will kick off the week of August 17th and run through the holiday retail sales season and follow into January 2016 with the annual Consumer Electronics Show (CES)
Gino Pereira, Chief Executive Officer of Nxt-ID. Inc. said, "Having shipped initial quantities of Wocket and refined our production and supply chain, we are gearing up for the holiday season. We have retained some of the best marketing talent in the industry to brand Wocket as" the smartest wallet you will ever own" and to spread broad awareness about the product. Getting the right message to the right consumers is imperative."
He went on to say, "We have listened to consumer feedback about Wocket and adjusted the retail pricing and made some software upgrades to ensure that we are offering the best product at the best price as we head into the holiday season. We have also made significant inroads into developing strategic relationships with well- known retailers to carry the Wocket smart wallet this fall, and we are confident and prepared as we expand into full retail rollout of Wocket for the holiday season."