Media Sentiment, Inc. MSEZ News www.mediasentiment.com

Media Sentiment, Inc. MSEZ News

 www.mediasentiment.com announces the strategic plan and direction of the company. MSEZ believes that there have been dramatic qualitative and quantitative changes in media reporting over the last decade, including the advent of social media networks. Persons interested in media reports now have a variety of options and vast stores of information to negotiate. For frequent users of media reports, such as active stock market traders, the processing and assimilation of data has become much more complex. Also, with the advent of online trading and Electronic Communication Networks (ECN) that enable trading directly, the speed at which investors and traders may need to make decisions has increased dramatically as well.

Over time we have created wonderful intellectual property assets such as:

Thumbs Up image - a registered trademark

Media Sentiment® - a registered trademark

Media Sentiment technology, for which we have a patent-pending application.

We intend to continue to work hard to enhance and protect our intellectual property assets as much as we can and through any means as we believe that they are at the core of our strategy going forward.

We have created the Media Sentiment® technology as a unique set of tools to add value to the online financial information market. However, we believe that there is room to expand into other information markets as well.

Based on our intellectual property assets, we intend to add two more tools to the media sentiment set of tools. These new tools are based on social networking technology, a technology sector that has seen a super growth recently due to tremendous valuations seen by companies such as Twitter and Facebook.

The two new social networking technology tools are meant to empower the wisdom of the crowds: sharing of predictive sentiment coming from news stories and web documents with friends and followers, for profits. For the first time, a social network will focus on profits for the benefit of network participants.

The social media sentiment tools will have a social networking focus on the positive or negative sentiment resulting either from web documents or from video reports that predict moves in earnings, stock prices, indexes, funds, sectors, industries, markets, products, movies etc.

While we will continue to look at favorable acquisitions, our intent is to launch the new social networking technologies and increase valuation by growing the social networks as fast as possible during the following twelve months.

More news and details will follow on a timely basis.