ICPA News Shark Tank Champion Partners With IC P

ICPA News Shark Tank Champion Partners With IC Places to Take Visitors Beyond the Velvet Ropes

2012-04-20 05:42 ET - News Release

LOS ANGELES, April 20, 2012 /PRNewswire/ -- IC Places, Inc. (OTCQB: ICPA) is pleased to announce it has formed a strategic partnership with EzVip.com to offer www.icplaces.com visitors direct access to the hottest night clubs and best events around world. 

EzVip.com gained National attention when Founder and CEO, Alashe Nelson, pitched his start up company on this year's season premier of ABC's Shark Tank.

The show features entrepreneurs Mark Cuban (Dallas Mavericks owner), Daymond John (founder of FUBU clothing line), Kevin O'Leary (educational software), Barbara Corcoran (real estate) and Robert Hejavec (technology security), who try to outbid each other to invest their own money in unique businesses. 

During the show, Nelson received a funding offer from Hejavec and O'Leary, who teamed up, but in the end accepted an offer from Cuban and John.

"I met Al during his recent trip to LA where he was inking deals for his West Coast expansion. We both saw the instant synergy," said IC Places President, Steve Samblis. "Teaming up with Mark Cuban and Daymond John, Al has created the OpenTable (OPEN - OpenTable Inc (NASDAQ)) of night clubs. "We have Night Life sections in all of our 350 city websites. The partnership with EzVip.com will allow us to generate significant revenues from those sections."

Under the agreement EzVip.com will pay IC Places a percentage of each booking it generates. IC Places Night Life sections will offer direct links to reserve tables at the best clubs in each city using the EzVip.com engine.

The two compani